An implied data point on the value of product placements on the PAC 12 Network

[rjnwmill]

“Under Armour Inc. was sued for breach of contract by the University of California Los Angeles, which is seeking more than $200 million after the sports apparel maker terminated their 15-year, $280 million deal just four years in. Under Armour cited force majeure, a provision covering unpredictable circumstances, and the university’s struggles in football and basketball as reasons for ending the pact.”

Here's a toast with one last pour, may it last forever and a minute more;
Good fortune seems to you have sung, to live and love way past long

[Rocky17]

They will settle, no doubt, but if the clause was well written, I suspect Under Armour will have the advantage or could even win outright if it went to court.  I doubt it will go that far.  Of course, my legal bona fides are impeccable and unassailable………………..not.

https://www.venable.com/insights/publications/2011/02/understanding-force-majeure-clauses

• This reply was modified 5 years, 7 months ago by Rocky17.
• This reply was modified 5 years, 7 months ago by Rocky17.

[Beeg_Dawg]

My take is Under Armour found them selves in a bad contract with UCLA.  UA was paying almost $20M/year for what?

Under Armour lawyers roll the dice, figuring their exposure is limited to the contract value. IMHO

 

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