Trust in media has fallen because “media” has gone from presenting topics that captured people’s interest for a few minutes at a time to driving “narratives” that exploit well-researched cognitive and biological ticks in the human mind to absolutely derail and capture the human psyche.
In other words, news media plays on prejudice and bias to capture eyeballs in perpetuity. It used to be people got their fill and went outside. Now people are captives to the narrative.
This is, of course, worse in some media than others.
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Sic transit gloria mundi (so shut up and get back to work)