12 years ago, I attended Northwestern for marketing management training, and on the last day, the famous marketing prof told us that the first university to figure out education via the internet would lap the field…but that he didn’t expect it to happen for at least 15 years because universities were so invested in the interpersonal experiential part of their brand. He also stated that he expected the “breakthrough” university to come from outside the top 10 or even the top 20. Wouldn’t you take classes that were much less expensive from, say, Duke professors?
The exclusivity of the top 10 schools is worth the money. Both of my sons have had opportunities and are currently in jobs that they absolutely would not have had, had they not attended Princeton.
If they ever figure out how to certify test results, it may spell the death knell for many of the traditional universities. Maybe not the top 50, but 1/3rd of the next 2,000…